Yves Saint Laurent

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arequipe-smooth:

Yves Saint Laurent driving shoes.
Nov 9, 2012 / 4 notes

arequipe-smooth:

Yves Saint Laurent driving shoes.

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Pairs Saint-Laurent 
Aug 12, 2012 / 24 notes

boy-l-ommy:

Pairs Saint-Laurent 

Jul 21, 2012 / 4,261 notes
Jun 25, 2012 / 213 notes

Yves Saint Laurent to Say Goodbye to the Letter ‘Y’.

pretaportre:

Goodbye, Yves Saint Laurent. Hello, Saint Laurent Paris.

This fall, fashion house Yves Saint Laurent (YSL) will change its name to “Saint Laurent Paris,” according to Women’s Wear Daily. The French brand’s creative director, Hedi Slimane, confirmed to WWD that YSL will re-brand itself with the dramatic change. Saint Laurent will make its debut when the Spring 2012 collection hits stores.

The iconic YSL logo will not be thrown to the wayside, however. The brand will keep the emblem on its shoe soles, makeup cases and in advertising campaigns, reported Lucky magazine. The logo, designed by Ukrainian-French artist A.M. Cassandre in 1963, has been synonymous with the brand since it was first launched by designer Yves Henri Donat Mathieu-Saint-Laurent.

Fashionista was the first to report on the YSL name change, sharing the first whisperings of rumors regarding the brand dropping the “Yves.”

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billidollarbaby:

Yves Saint Laurent Spring/Summer 2012 Ad Campaign
Jun 14, 2012 / 72 notes

billidollarbaby:

Yves Saint Laurent Spring/Summer 2012 Ad Campaign